I believe that creativity is one of the most powerful free tools at our end. When information/data is hard to find, I add creativity to perseverance. Creativity helps me come up with several keyword combinations, or it may as well guide me to using other search engines or even other languages, such as French or Spanish. Perseverance I believe that steady efforts to achieve something always pay off. Web research can be an extraordinarily challenging task. Sometimes the information/data that I'm looking for seats shining on the surface. Sometimes, it’s buried deep down. Perseverance allows me to easily endure the need to keep searching. Focus One of the most striking aspects of web research lies in the fact that I’m constantly being bombarded with all sorts of useless information. There are many voices on the web – this is noise. But only a few are worth hearing – this is focus. I fight for keeping a focus, meaning that I always look for the most relevant, credible, sources.